“Clothing has the fourth biggest impact on the environment, causing 10% of all global emissions. Roughly 140 million of those items could be recycled. “According to statistics we throw away up to 70lbs each of clothing a year, which equates to 235 million items of clothing going into our landfill sites. “I wanted to show that vintage, upcycled, recycled and sustainable clothes can be styled and re-used,” says Sarah. I decided that the catwalk models would be family and friends, as this then makes clothes accessible to everyone.”Īs many of us are now realising, throwaway fast fashion can come with hidden costs, from the working conditions of the people employed in textile factories to the environmental impact of the production process and the garments which are cast off and sent to landfill. “They were both on board, so I started to get organizing.
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“I approached the two people that always support me whatever I throw at them – Jeahan Liz Tuddenham, a professional hair and make-up artist and tutor at Norwich School of Beauty, and photographer Alan Lyall,” she says. Sarah began assembling a team, with friends and family stepping up to help organize the show. “I am a great believer that we should never forget our lost loved ones and whatever I can do to support charities I will.” One of the charities that the Rock My Style fashion show is raising money for is the stillbirth and neonatal death charity Sands. Sarah’s friend and colleague Emily O’Dell, who died six years ago. “Sands is a charity that quietly sits in the background, but does an amazing job, supporting bereaved parents, families and friends. We suddenly lost a friend and colleague Emily O’Dell and baby Finley six years ago,” she continues. “Being a parent myself I cannot imagine anything worse. “When someone loses a baby, it is devastating, life-changing and isolating,” she says. One of the good causes the event is raising money for is the stillbirth and neonatal death charity Sands.Īs Sarah explains, it is a charity that is especially close to her heart and some of the models taking part. “I’ve been involved in fashion shows before and I just thought it would be great to organize one after the horrific two years we have had with Covid 19 and put something back into the community whilst raising money for charity.” “The idea for the show came to me whilst at work,” says Sarah. The event will be packed with clever styling ideas and tips for those of us who are trying to shop more sustainably and mindfully. On Sunday, Sarah and a host of vintage and pre-loved businesses from Norfolk are coming together at Eaton Community Center in Norwich. You’re also doing your bit for the environment too.Īnd that is the message of the Rock That Style charity show. If you want to stand out from the crowd, shopping pre-loved is the way to go – second-hand shops and markets are a treasure trove of one-off pieces. She started out hiring hats, then specialised in vintage wedding gowns and now covers all areas of vintage fashion – clothing, hats, jewelery and accessories. If you believe that any review contained on our site infringes upon your copyright, please email us.A vintage wedding gown by The Pretty Parlor and bouquet by Pick a Lily.
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